Between unique savoir-faire, iconic products and fashion jewellery, a new digital editorial line of Arthus Bertrand, the famous maker of medals and decorations is defined. The goal is to federate a community of younger and more fashionable women.
The idea is first to create a founding, inclusive and enduring concept that would generate instant visibility, brand awareness and commitment. Then the goal is to create visuals capturing the spirit of the time, finding the words that bring people together, and creating these synergies with relevant influencers.
Expertise : concept, social media content writing for the @arthusbertrand Instragram.
Agency : Omedia 2019
