Creation of a digital operation for Boucheron, on the occasion of the 120th anniversary of the House on the Place Vendôme. A tribute to the highlights of the House, called Moments B, through a sculpture replica of the Place Vendôme and a reproduction of the sun’s path from East to West that illuminates the jeweller’s emblematic address every day.
The principle : an online interactive experience where the user controls a light cycle around the place Vendôme, created in paper art and stop motion, to discover 120 years of history of the famous french jeweler Boucheron. When the user clicks on the button to discover a Moment, the page redirects to the associated moodboard.
Each highlight is introduced in the form of a riddle from Boucheron’s social networks (Facebook, Twitter, Instagram).
Expertises : concept and writing
Agency : MNSTR 2013
