• I KNOW HOW TO DO IT •

EDITORIAL POSITIONING – Formalising the axes of the brand discourse. Choosing the tone of voice. Defining the most relevant topics for speaking. Identifying the lexical field, such as writing a manifesto.

COMMUNICATION CONCEPTS – Imagining and writing concepts and communication campaigns on various subjects (the launch of an offer or a new collection, a brand’s highlight) and in complementary formats (print and digital).

CONTENT STRATEGY – Building a site’s tree structure and describing the purpose of each section. Itemizing the different types of content on social networks. Finding the right angle for a brandbook or a magazine and its articles. Defining the appropriate newsletters.

• WE LOVE EACH OTHER •

MEDIA • Standard Magazine. Les Inrockuptibles. Stylist. Technikart. Marie-Claire. Glamour. Be Magazine. Vogue.fr.

AGENCIES • BETC Luxe. BETC Content. BETC Digital. Publicis Luxe. MNSTR. Publicis Digitas. Omedia. Disko. Cari Agency.

BRANDS • YSL Beauté. Boucheron. Chanel. Printemps. Cartier. Jardin d’Acclimatation. Fendi. Lacoste. Sephora. Lancel. Bon Marché. Canal+.