{"id":1965,"date":"2014-06-24T19:23:18","date_gmt":"2014-06-24T18:23:18","guid":{"rendered":"https:\/\/fannymenceur.com\/expertises\/"},"modified":"2021-05-09T02:04:28","modified_gmt":"2021-05-09T01:04:28","slug":"expertise","status":"publish","type":"page","link":"https:\/\/fannymenceur.com\/en\/expertise\/","title":{"rendered":"EXPERTISES"},"content":{"rendered":"<section id=\"builder-section-1404134163352\" class=\"builder-section builder-section-first builder-section-text builder-section-last builder-text-columns-3\">\n<div class=\"builder-section-content\">\n<div class=\"builder-text-column\"><\/div>\n<div class=\"builder-text-column\">\n<div class=\"builder-text-content\">\n<p class=\"has-text-align-center\"><strong>\u2022 I KNOW HOW TO DO IT \u2022<\/strong><\/p>\n<p><strong>EDITORIAL POSITIONING &#8211;<\/strong> Formalising the axes of the brand discourse. Choosing the tone of voice. Defining the most relevant topics for speaking. Identifying the lexical field, such as writing a manifesto.<\/p>\n<p><strong>COMMUNICATION CONCEPTS &#8211;<\/strong> Imagining and writing concepts and communication campaigns on various subjects (the launch of an offer or a new collection, a brand&#8217;s highlight) and in complementary formats (print and digital).<\/p>\n<p><strong>CONTENT STRATEGY &#8211;<\/strong>\u00a0Building a site&#8217;s tree structure and describing the purpose of each section. Itemizing the different types of content on social networks. Finding the right angle for a brandbook or a magazine and its articles. Defining the appropriate newsletters.<\/p>\n<p class=\"has-text-align-center\"><strong>\u2022 WE LOVE EACH OTHER \u2022<\/strong><\/p>\n<p class=\"has-text-align-left\"><strong>MEDIA \u2022 <\/strong>Standard Magazine. Les Inrockuptibles. Stylist. Technikart. Marie-Claire. Glamour. Be Magazine. Vogue.fr.<\/p>\n<p><strong>AGENCIES<\/strong> \u2022 BETC Luxe. BETC Content. BETC Digital. Publicis Luxe. MNSTR. Publicis Digitas. Omedia. Disko. Cari Agency.<\/p>\n<p><strong>BRANDS<\/strong>\u00a0\u2022 YSL Beaut\u00e9. Boucheron. Chanel. Printemps. Cartier. Jardin d\u2019Acclimatation. Fendi. Lacoste. Sephora. Lancel. Bon March\u00e9. Canal+.<\/p>\n<p class=\"p2\">\n<\/div>\n<\/div>\n<div class=\"builder-text-column\">\n<div class=\"builder-text-content\">\n<p class=\"p2\">\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 I KNOW HOW TO DO IT \u2022 EDITORIAL POSITIONING &#8211; Formalising the axes of the brand discourse. Choosing the tone of voice. Defining the most relevant topics for speaking. Identifying the lexical field, such as writing a manifesto. COMMUNICATION CONCEPTS &#8211; Imagining and writing concepts and communication campaigns on various subjects (the launch of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1965","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"acf":[],"_links":{"self":[{"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/pages\/1965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/comments?post=1965"}],"version-history":[{"count":3,"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/pages\/1965\/revisions"}],"predecessor-version":[{"id":2247,"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/pages\/1965\/revisions\/2247"}],"wp:attachment":[{"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/media?parent=1965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}