{"id":1947,"date":"2019-07-10T02:09:38","date_gmt":"2019-07-10T01:09:38","guid":{"rendered":"https:\/\/fannymenceur.com\/boucheron-les-moments-b-3\/"},"modified":"2021-05-08T23:55:13","modified_gmt":"2021-05-08T22:55:13","slug":"boucheron-les-moments-b-3","status":"publish","type":"post","link":"https:\/\/fannymenceur.com\/en\/boucheron-les-moments-b-3\/","title":{"rendered":"BOUCHERON \u2022 MOMENTS B"},"content":{"rendered":"

Creation of a digital operation for Boucheron, on the occasion of the 120th anniversary of the House on the Place Vend\u00f4me. A tribute to the highlights of the House, called Moments B<\/em>, through a sculpture replica of the Place Vend\u00f4me and a reproduction of the sun’s path from East to West that illuminates the jeweller’s emblematic address every day.<\/p>\n

The principle : an online interactive experience where the user controls a light cycle around the place Vend\u00f4me, created in paper art and stop motion, to discover 120 years of history of the famous french jeweler Boucheron.\u00a0When the user clicks on the button to discover a Moment, the page redirects to the associated moodboard.<\/p>\n

Each highlight is introduced in the form of a riddle from Boucheron’s social networks (Facebook, Twitter, Instagram).<\/p>\n

Expertises<\/strong> : concept and writing<\/p>\n

Agency : MNSTR 2013<\/p>\n

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\"BOUCHERON_26_MOODBOARD_1\"<\/a><\/p>\n

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Creation of a digital operation for Boucheron, on the occasion of the 120th anniversary of the House on the Place Vend\u00f4me. A tribute to the highlights of the House, called Moments B, through a sculpture replica of the Place Vend\u00f4me and a reproduction of the sun’s path from East to West that illuminates the jeweller’s […]<\/p>\n","protected":false},"author":3,"featured_media":1921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,20],"tags":[],"class_list":["post-1947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-content","category-digital-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"acf":[],"_links":{"self":[{"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/posts\/1947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/comments?post=1947"}],"version-history":[{"count":3,"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/posts\/1947\/revisions"}],"predecessor-version":[{"id":2172,"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/posts\/1947\/revisions\/2172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/media\/1921"}],"wp:attachment":[{"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/media?parent=1947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/categories?post=1947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fannymenceur.com\/en\/wp-json\/wp\/v2\/tags?post=1947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}