At the foothills of the Atlas Mountains in Morocco, where Mr Saint Laurent regained his full creative spirit, lay lands with some of the most extreme conditions on the planet. Arid and hot summers, strong UV radiation, dry and snow-filled winters. The plants that grow there show exceptional resistance and power. This is where YSL Beauty created its own gardens, the Ourika Gardens, to grow and harvest exceptionally potent and pure botanicals.
Expertises : editorial direction of a 35-page magazine, copywriting.
Agency : Omedia 2020
EXTRACTS OF THE MAGAZINE
